You won't find my name here. Not yet.
I'm the person behind Rooted. Two decades of watching people I care about go through things quietly. Not all of them asked for help. Most of them didn't. And even when I showed up fully, it didn't always move anything. That's not a failure of care. That's just how change works.
Why I built this
I've sat with friends through hard years. I've gone to a psychologist friend just to understand how to be more useful to people I loved. I gave my full attention, my full support, and sometimes still came away with nothing shifted.
What I kept finding was this: advice only lands when the person is ready for it. I know this about myself too. When I'm stuck, whatever people tell me doesn't reach me. I move when I'm finally willing to move.
So I didn't want to build something that tells you what to do. There are enough of those. I wanted something that helps you understand where you actually are right now. Because that's the step that comes first. Before any advice. Before any task. Before any change.
Rooted is for people who feel like they want to change but don't know where to start. That's the whole thing.
Why it's called Rooted
The six dimensions you're scored on aren't a personality label. They're roots.
Self-direction, communication, financial clarity, growth, connection, purpose. When the roots are strong, you can grow as far as you want, in any direction. When one is thin, you feel it. Usually before you can name which one.
Tend the roots. The rest of the tree takes care of itself.
Why everything here is private
If I went to the people in my life and said, "Tell me honestly what you're going through" — most of them wouldn't. Not because they don't trust me. Because direct questions put people on the spot. The pressure of being seen makes everyone edit themselves.
So the tool had to feel like a private space first. Your profile doesn't carry your real name. Nobody is watching what you write. The honest version of you, the one that knows what's actually going on, needs a place where it's safe to show up.
That's not a feature. It's the only way any of this works at all.
Meet Treeko
Treeko is the small creature who'll be with you through all of this. Treeko wears a mask. Not because there's something bad underneath, but because Treeko isn't sure yet. The same way I'm not sure. The same way most of us aren't.
As you do the work, as your roots grow stronger, Treeko's mask begins to turn clear. And somewhere in there, I think, my mask comes off too. That's the plan. We get there together, or not at all.
Where this is going
This is version one. Six roots is where we started, not where we'll end. The goal has always been simple: help people understand themselves, so the path forward becomes a little clearer. Once enough people are walking this with us, Rooted will be on the App Store and Play Store too, not just the web.
I wanted to help my friends and family. I couldn't always do that directly. So I built a tool that could. That's it. That's all I would want.
Start where the roots are
If any of this sounds like you, start where the roots are. The assessment is free and takes about 15 minutes.
Take the assessment →Treeko, and the person behind him.